Kelley Freridge, BS

Kelley Freridge is a strategic marketing and communications executive with 20+ years of experience leading brand development, consumer engagement, and storytelling initiatives across corporate and nonprofit sectors. She has held leadership roles at Patagonia, Chaco, and the American Camp Association, where she spearheaded partnerships and campaigns that expanded market reach, increased brand awareness, deepened audience engagement, and secured transformational funding. Kelley specializes in brand strategy, public relations, communications, and consumer insights, leveraging narrative-driven marketing to foster connection and drive measurable impact.